MAVTV - Movies, Action, and Variety - the independent cable channel recently purchased by Lucas Oil Products Inc - the fastest growing hi-performance Oil products company in the world, announced today that it has selected MARC USA to manage MAVTV's creative / advertising / marketing re-launch slated for the summer of 2012.
"We chose MARC USA because they bring us strong strategic capabilities - they really understand how to create powerful emotional connections with our audience - and they're also very creative. They've got a great track record of repositioning and re-launching brands." said MAVTV President Bob Patison "With our financial backing by Lucas Oil we can now invest in top-of-the line programming, whether it is high action adventure series and specials, block buster movies, concerts or white knuckle sports - all are designed to make a MAVTV a real 'destination' channel in the cable network mix and MARC USA can help us do that."
"We're thrilled to be working with MAVTV," said MARC USA Chairman Tony Bucci. "We love their passion as well as their fresh look at cable programming. They're driven by the passion and commitment of Lucas Oil and are clearly poised for success."
Targeting men and their families living an active American lifestyle, MAVTV has grown dramatically in the last three years with affiliation agreements with 7 of the 10 largest distributors in the United States and is now available to nearly 40 million homes across the country.