MAVTV, the Lucas Oil, Inc owned cable network has added MTA Communications based in Palmer, Alaska to its list of affiliates. The MTA, IP platform joins MAVTV's growing list of broadcast partners on July 1st, 2012 that already includes Comcast, Time Warner Cable, Bright House Networks, Dish, Cablevision Systems, Charter Communications, Verizon Communications, GCI, the National Cable Television Cooperative and the National Rural Telecommunications Cooperative.
The 'new' MAVTV launches its re-branding program 'American Real' on July 4, 2012 with a trade advertising campaign and new program rollout targeting American families living active lifestyles. "We are marketing a new brand identity while diversifying our programming mix so that we can expand our audience" says Bob Patison, President of MAVTV. "We are very pleased to join the MTA Digital TV package because their customer base is what the new 'American Real' MAVTV is all about."
MTA was formed in 1953 to serve residents in Palmer, Alaska. Today, MTA's service extends across nearly 10,000 square miles - south to Eagle River, north to Anderson, east to Glacier View, and west to Skwentna. "We are excited to have MAVTV on board our "Big Dipper" package," said Samantha McKibbin, MTA Communications Manager. "MAVTV's new 'American Real' programming brand and slate of new shows such as BID AMERICA, HI-TECH REDNECK, CATCH AND COOK, LYNCH FOR HIRE, MOTORHEAD TRAVELER, ANGRY PLANET and motorsports hit right to our Alaskan, outdoors, rugged lifestyle audience."
According to Patison, MAVTV's initial targets are to double the network's reach within 24 months and through better positioning aspire to a subscriber base of 50 million over the next five to seven years. MAVTV's revamped programming will feature high-action adventure series and specials, major movies, concerts and white-knuckle sports.