MAVTV announces the introduction of the action-packed reality series, "Hell on Hooves", winner of the 2011 Canada's Gemini Award for Best General/Human Interest Series to its newly expanded network line-up.
Hell on Hooves, closely follows the Canadian Pro Bull Riding Tour, chronicling the behind the scenes action as the riders train, compete and travel the bull riding circuit. The in-depth access into the rodeo lifestyle educates viewers on the motivation for these athletes to climb onto the back of a 1500lb animal, whose only desire is to throw the riders to the ground and trample them.
Bull riding is a sport that very few people understand. Hell on Hooves takes viewers into their world to get to know the true makeup of the riders, stock contractors/breeders, past bull riders and the ordeals and injuries they have overcome to make it to the top of their sport.
Jason Patison, Programming Director for MAVTV commented, "We are very pleased with the acquisition of Hell on Hooves, it provides a unique look into the Canadian Pro Bull Riding experience and we are also very pleased with the high production value of the series and feel it will be an excellent fit for our programming roll-out."
MAVTV is Lucas Oil's flagship independent cable network featuring entertainment and sports programming in three defining genres: Movies, Action and Variety targeting men and their families living an active American lifestyle. MAVTV maintains its own high definition production facility, which produces hundreds of hours of original content each year.
For more information please visit www.MAVTV.com